Aim id: 19035 (Active)
||30 days||No data|
DW was established in 2009, when Dave Whelan bought 52 fitness clubs and attached retail stores from JJB Sports Plc, a company he had built up before selling in 2007. DW is a leading leisure and retail business which currently operates 90 retail stores around the UK stocking a wide range of authentic sports performance brands, as well as 76 leisure clubs providing extensive facilities for members including large gym floor and functional training areas, member cafes, swimming facilities and a wide range of group exercise classes.
Paid Advertising Restriction
7.1. The Affiliate shall not be entitled use paid search advertising and to bid on any keywords which include reference to the “DW Retail” name or business.
7.2. Without prejudice to the generality of the foregoing the Affiliate shall not bid on
(a) the following restricted key words:
DW Sports Retail
(b) any voucher codes used by DW Retail
(c) any phrases including such restricted key words or the voucher codes or any misspellings thereof, confusingly similar words or any other derivatives or variations;
nor shall the Affiliate use such terms in the headlines or descriptions associated with such paid search advertising. Further the Affiliate must ensure such terms are negatively matched in PPC Campaigns or paid search listings to ensure that the Affiliate does not appear on any search strings that include the DW Retail brand names.
7.3. DW Retail may extend the list of “restricted key words” on giving 7 days’ notice at any time.
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